Founded by Luqman Ajani who grew up with an  affinity for craft, often pivoting towards clothing which became a space for a sense of emotional intelligence as a response to early realisations of how society can often react to things perceived as "different ". He defines the brand as a space centered around individuality and identity expression, taking garments through the lens of pushing them past ideals and exploring practices that carry conciousness through them which in turn is dictated by our ethos, using elements of a garment that is characteristic to its previous existence to dictate something new.Hence creating contemporary wearable elevated garments and items.

 We value conciousness hence being very intentional through what influences or dictates the design down to creating the garments.